Thursday, 24 January 2019

Type for Wonder Book Cover

Research:

NASA 1975 logo:
In 1975 Nasa hired Richard Danne and Bruce Blackburn to design a more modern logo, it encompassed a more modernist logotype and was labelled he "worm".  The design is used only for special occasions and commercial merchandising purposes approved by the Visual Identity Coordinator at NASA Headquarters.
The red colour is spot Pantone 185. 


NASA Latest logo:
After a NASA Lewis Research Center illustrator's design was chosen for the new agency's official seal, the executive secretary of NASA asked James Modarelli, the head of Reports Division at Lewis Research Center, to design a logo that could be used for less formal purposes. Modarelli simplified the original seal to be the latest design. 
Red is spot Pantone 185, blue is Pantone 286.


Could incorporate the typography onto the book design.
- Think about the similarities between them, both modernist and structured, use same red colour, have a colour scheme of red white and blue (america).
- How to translate this onto book cover, could use typeface like it, the exact same?
Could develop own typeface to embody these elements.

Thinking of developing a basic typeface, sans serif, has a more modern appearance or incorporate triangular serifs like on the current logo for NASA.


Design:

I wanted to experiment with the kerning of the letters, I felt as thought this design element was one that could ultimately effect the aesthetic of the title the most.
Having the kerning be larger between the letters would present the feeling of being spaced out and more whimsical.

Closer kerning but with larger more rounded letters has a similar effect, however it stands more demanding on the page due to the large, rounded type. 

Having the two together on the book cover, need something to differentiate between the two, weight of the line as well as kerning?

Having type hand rendered on the book cover, again trying to follow the themes of how a child would approach things, the overall appearance looks more messy since the typeface is so minimal any uneven lines stand out.
 - test in illustrator:
Smaller letters with larger kerning, weight can be altered between the type to make a more obvious difference between title and author. 

Larger letters, with very rounded counters allows for a larger amount of space without the need for large kerning.

When in illustrator the text looks more uniform, also makes it easier to edit and make quick alterations to the type. Think of ways to incorporate the NASA logos into the design, spiky serifs as well as blue/red/white colour scheme. 

Addition of small spiky serifs makes the text look more sporadic rather than it originally did. Serifs arent exactly the same, but mimic those on NASA's most recent logo. 

Experimenting with the colour of the text (taken from NASA "meatball" logo):


Spot colours Pantone 185, and 286 used as well as white.
The white with a blue or black background looked really successful, could test within lighting rig. Will it look bizarre when with coloured background lighting? 

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