Text Only Poster Development

Testing the type used for text only poster, need to try and communicate more through type alone.

Removing the headlines on the background because this is crossing too far into text and image, bit of a grey area. 

Arial bold - The NHS is where the quote is from and they use Arial on their website as well as pamphlets and posters.

NHS (Frutiger) - Again the quote is from the NHS so taking the type used for their website, this is another typeface used by the NHS. 
An issue within this configuration is the widow at the end of the quote, draws too much attention and could distract the reader. 

Guardian - The typeface used by the Guardian for their headlines, presenting the quote as a factual thing that would be used by a newspaper or seen as a headline.
Same issue with a widow within the type, would need to alter the configuration to remove this.

Helvetica - Keeping it simple, as to not add any weight to the quote, people interpret it however they fancy. 
The line length on the middle like is 8 words long, getting a bit too long to read comfortably as the audeince might lose pace, particularly when the scale will be much larger. The rag on this text is distracting, it creates an awkward shape overall.

 Adding the alterations made in earlier development (pixel):

Arial Bold

There is a river of pixelated Bs within the text, stands out when seen from afar.

NHS Frutiger

Guardian 

Helvetica

The pixelation of the type isn't crazy obvious on a small scale, could increase the size of the cells.

What am I trying to achieve with the poster?

- Wanting to inform the audience in a way that doesn't feel like they're being manipulated. 

- Overall tone of having a non-biased stand point.

Arial regular kerning and leading 

Arial tighter kerning 

Arial regular kerning, tighter leading 

The leading made the text look more informal, it was quite difficult to read as the spacing between lines was so small. 

- Could have a closer leading but not as drastic as example above. 

The tighter kerning again had a more informal impact on the poster, not sure this is the aesthetic I want to portray on the poster. 

Arial bold - everything regular

Peer review:

• The bold text stood out more and would be more successful on a larger scale, the thinner text might get lost when printed big scale. 
• The thinner text looks more clincal than the bold text.

Arial bold with altered kerning

The kerning between some of the letters was too close so I made some alterations so fix the kerning.

Arial bold with larger leading. 

The larger leading increases the legibility of the sentences.

Scale developments

Without pixel:

Small and along one line, doesn't have as much impact as the larger type, the white becomes slightly grey when used in conjunction with the black background since the text is so small. 

Medium text, better, doen't look as in your face as the larger text, the arrangement needs considering further.

Quite in your face, a bit too invasive for the desired impact.

With Pixel:

Same impact as without the pixels, but I don't think the bixelated Bs and Os adds anything to the message. Could be confusing and I want the message to just be clear and easy to understand.

- Need to add where the quote was from in the corner.