Friday 29.03 Figuring It Out

Think about book cover:

- How to demonstrate the change in conversation?

- Does it need a name?

- Think of the aim of the map, is it to inform? Or just a visual presentation?

- Does the cover need more detail, embossing? 

- What to print the cover on? Fabric and make hardback?
- What to have as a cover, stick with the shapes or have something more abstract that demonstrates the direction of the conversation (see below).

Printing and Sizes

Paper folds into 250 mm or 123 mm

Width of paper 45 mm 

Width of board cover 55 mm 

Landscape or portrait?

General consensus from peers was a portrait cover wouldn't compliment the design especially as the size available was too long.

Having it landscape allows for a more considered

Alterations Made to Print 

When printed the blue and grey colour were too dark, they needed to be altered so the text was visible.

The new colours are:
BLUE - C 93 M 54 Y 0 K 3
GREY - C 59 M 51 Y 50 K 0

Experimentation with type
Thinking of other typefaces to work within the design as original typeface was too complicated for body text and the scale couldn't be increased due to printing.

Been using Arial throughout the project as it was a simple typeface on my laptop.
Tested other typefaces including:

• Helvetica - more simple, non persuasive
• Bahnschrift - more geometric due to the angles in the type
• Century Gothic - a more rounded shape, especially on the counters, looked too childish
• Franklin Gothic Book - the shapes were extended in appearance, didn't compliment the shapes

The one that worked the best was Helvetica as it was simple and didn't distract the audience from the content, it complimented the shapes minimalism. 

Ways to Bind:

The pages will be a concertina fold, similar to earlier design in initial ideas. 

Pages will fold out to 2 metres long, need a way to contain the info so it it portable (if to be transported).

Each conversation would be bound to the same base piece, but have a individual front cover so they can be moved separately, making it easy for the audience to compare the language as well as word used within the conversations. This was suggested in a critique earlier in the project when initially experimenting with the idea of a concertina book.