Research - Content Branding

Content. - Branding Project by @madebystudiojq : 

• The aim of this project was to make 'Content' known as the leader in content management, delivery and cloud technologies in the GCC region. 
• They approached Studio–JQ after seeing our vibrant branding projects showcased and were eager to make their brand, a stand out brand. 
• With their new bold identity, fun colour palette and engaging story we've created, Content is now delivering their services though amazing customer service and IT Solutions in style. 
• We wanted to give the guys at Content some life, some colour and some personality. 

The presentation of information here really compliments the branding. As the shapes are so clean and simple, having this reflected in the type makes for a coherent and easily recognisable brand identity. 

The inclusion of the shapes within the product again makes for a coherent visual identity without being the same thing repeated multiple times. The photo at the top shows how a close up of the shapes can be used for a used to provide a different visual but along a similar aesthetic.
The photo underneath has a different appearance as the shapes are much smaller, however the consistent colour palette and type choice allows the two images to be recognised as part of a whole.

• The bright and colourful colour palette presents a really inviting, friendly appearance, with a bold identity.
• The colour palette also keeps the content feeling young, as the branding is for a content manager of various technologies it would appeal to a new younger audience due to it's youthful appearance.