Studio Brief 2 Research

Artist/Design Examples:

Indirect Flights

http://indirect.flights/
'Indirect flights is a sprawling landscape of layered images. Raw materials, satellite images, organic textures, brush strokes and architectural fragments are all blended together into a dense panorama extending in all directions. As you pan across the terrain like Google Maps the layers move at different speeds giving the illusion of depth, constantly changing what is hidden and exposed. This shifting composition is an attempt to depict contemporary landscape, in a moment defined by the proliferation of digital technologies and the global transportation of bodies, commodities and goods.'

V&A Shekou – Values of Design InteractiveV&A Museum

Based in a major new cultural hub in the modern city of Shenzen, the gallery exhibits a history of design to a new Chinese audience and features 250 objects from the V&A’s own collection.

Values of Design is an interactive digital experience and the culmination of the visitor’s journey through the Museum.

The gallery visitors are exposed to a number of iconic design slogans. Visitors are prompted to create their own personal slogan summing up their relationship to design. The large screen visualisation uses bold graphic animation to present the data gathered from visitors in an engaging way.

http://isodesign.co.uk/

- Really love the interactive experience of the museum, demonstrates a way of getting the public involved with the space as well as becoming an exhibition of their own. 

- It increases the engagement the visitors will have with the space, people will probably remember more than they normally would and take away more from the experience.

The New Yorker - Innovators Issue (Christoph Neimann)

https://vimeo.com/168200520?fbclid=IwAR1Y5vN4gAEEUvgLUv3xJmrCemgkVZmAd2GSRRfXVgPJQDbJVmDrAxlGMAQ

Nexus Interactive Arts collaborated with The New Yorker and the illustrator Christoph Neimann, on The New Yorker's annual Innovators Issue, with an augmented-reality (AR) experience triggered by the front and back covers of the print edition.

“If you create a world on paper, you create a window." - Christoph Neimann

First sketch for the AR world

- Love the interactivity of the publication, brought a world from iside a designer's head to the eyes of the public. Even though the screen allows the world to expand it still complied to the form of the book, find it interesting this idea of representing a place within a restricted form, however could this have been broken? If so how?

For iTernity - Katja Heitmann

'For iTernity is an audiovisual installation based on the famous ballet solo The Dying Swan. But there is no physical dancer anymore. This swan is uploaded into the ‘cloud’, where she is everywhere at once and will dance for ever. Can you catch the dance of the eternal dying swan? Try to follow her and maybe you‘ll start to dance with her.'
The piece is an interactive installation, it was inspired by the virtual world, in particular, data and how it is all around us even if we can't see it. 

I experienced this installation at Leeds Light Night it is all consuming and a really experience to be a part of. It was a new way of experiencing a projection piece that I'd never seen before. 

NOVAK - Creative Studio

They specialise in motion design and immersive experiences.
The work is on site specific, the work re-imagines a space through the use of colour and motion while conveying a geographical relevant historic and cultural narrative. 

I saw 'Pleasance' at Leeds Light Night as well, I found it really immersive and was a very relaxing experience, the incorporation of the audio made for a zen feel when walking around the space. The animations were smooth and bled across the floor so you could run and follow the motion with your feet. 

- Really like this idea of having an experience you can follow with your feet. 

- Could this be incorporated with AR or is this too much?

- What would be the imagery? 

‘Avenue’ was 65 meter long projection that spanned the length of Parliament Street in Hull and explores the iconic textile designs of the 20th century as they play out beneath your feet.

Interviews:

Interview with Laurenz Brunner

Finds designing for screen to be a more freeing experience than designing a book. With book design there are already hundreds of years of history behind the process so can feel restricting. But since web design is very young designing for this medium is much more freeing.

Focuses on the content as the key for the design, see how the medium can fit to that specific content. 'The better we understand the content, the more we can try to articulate a design solution which is highly specific to that type of content, and therefore enabling a visual solution which is unique to that content.'

Finding the way to work with the way a website is laid out as well as the interaction that can be had with screen. Scale as a main consideration as you are not restricted, you can make things grow even on the dimensions of a traditional screen. 

'Sometimes, you don’t want things to be easily accessible. You want things to be the reading experience or the interactive experience. You want that experience to be difficult or complicated, because it creates a slower and therefore longer interaction, as opposed to an immediate delivery.'

'So, unlike a book, which you could assume everyone is going through in a linear way, with websites, there is no such thing as a beginning or an end. There is no such thing as a linear read.'

- Ways to develop an immersive as well as intense experience for the viewer would be interesting to explore, the idea of an unlimited scale could be a way to display the enormity of the Fringe festival. 

Types of Screen Mediums:

Augmented Reality

AR acts as a virtual layer on top of the world in front of you, and is in a new age of discovery and innovation. While early AR applications depended on a smartphone or tablet, they will soon expand into wearable deviced like smart glasses requiring different kinds of UX and design processing - thinking outside the confines of a smaller screen.

TED TALK - Augmented Reality | John Werner

• Create a hyper reality, design and experience the design. Able to place objects into the space you're in.
• How do we interact with technology, can take in information quicker than we can type. 
• Google glass is an example of AR, people found it isolating, but AR is meant to be able to connect people with the world, not isolate them. 
• Pokemon go is another example of AR, it demonstrated a way of merging two world together to create an interactive user experience. 

TED TALK - How immersive technologies (AR/VR) will reform the human experience | Tiffany Lam

• Today's generation is starting to favour content consumption based of the way we experience it.

Virtual Reality

VR completely immerses you in a virtual world. IT can be used for offices, products, events etc. These virtual worlds are viewed through a headset, the participant becomes completely submerged in a new world and other around will have no idea what that individual is experiencing. In 2017 Forbes said that "the hype around virtual realities is fading." and this is due to the limitations of a headset. 

The main application of VR is being able to transport an individual to a new place, to essential see what it is like to be a different person, or even something else.

Interactive Installation

Digital Book

Projection Mapping

Film

App

Website