Working on ideas after discussing as a group. The heat tech can be confusing so researching this is important before going forward.
THERMOCHROMIC TECH:
Thermochromic Ink reacts to changes in temperature by exhibiting a colour change. These inks are available with a colour change activation at temperatures from -10°C up to +70°C. They are reversible, changing either way as the ink warms or cools.
These temperature reactive inks, also known as leuco dye inks, are a darker colour when colder than their temperature activation point, and lighter in colour or virtually clear when warmer than their activation point.
Available colours: Black, Red, Blue, Green, Orange and Magenta
Temperatures: Between -10 and 70°C.
DRINKING TEMP
Hot beverages such as tea, hot chocolate, and coffee are frequently served at temperatures between 160 degrees F (71.1 degrees C) and 185 degrees F (85 degrees C).
An optimal drinking temperature of approximately 136 degrees F (57.8 degrees C).
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^ Thinking of having the thermochromic stickers transition through various colours, showing the steam waves reducing as the temp goes down.
- The issue here is that as the ink/sticker get hot it goes clear, not the reverse.
Lanie's logo development was really good, it showed a clear icon to represent the issue that was consistent throughout:
I developed off of this logo, thinking about the text, what itll say, how that impacts the audience, wanting to keep a friendly tone.
Felt the vibe of the text was good, however it was a lot to put on one sticker.
Also there were issues here with the thermochromic ink/stickers here, unsure it is is achieveable or would you see all the text all the time, as personalised thermochromic stickers don'e seem to be available.
FOUND YOU CAN GET THERMOCHROMIC INK TO BE SCREEN PRINTED, SO STICKERS COULD BE SCREEN PRINTED, WITH THIS THE DESIGN NEEDS TO BE SIMPLIFIED.
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Wanting to make the change of colour be the focus rather than the words. The colour could be an easy way to get the audience to understand the concept even without text.
^ Thinking about the colour being an indicator of temperature as well as text.
- This makes the thermochromic ink more useable for the idea.
We had another group talk and decided the colours and type could do with some alteration to elevate it further.
Animated the logo to demonstrate how it would look on a coffee cup:
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Thinking of potential applications for this to go further, to represent issue of packaging waste.
The final image could be about recycling and encouraging the user to recycle the packaging the sticker was sent on.
'We like out coffee hot, but our planet not.'
-thinking of having a message like this to communicate an issue of climate change, especially as the tech we're using is all related to heat.
This is something we could develop further if we were to continue the project, as we feel it has the potential to communicate a dual message.
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