Grid
- network of lines, tool for generating form, organising information.- can work in background, or be an interactive element. - find examples (swiss posters instagram)
- can be part of process, or be used as a strict absolute way (modernism).
Multicolumn Grid
- flexible format for publications, have a complex hierarchy, contains margins and gutters.
- more columns = more flexible.
- can use grid to articulate the hierarchy of the text (e.g. titles and footnotes).
- doesn't have to be restrictive, doesn't have to be modernist.
- helps you read the page in the order you want them to.
Designing with Hang line
- in addition to vertical zones, can divide horizontally
- Eg, top area for images and captions, below for text etc.
- Hanging = below, body text
- Stacking = above, titles,
Modular grid
- like multicolumn but has fixed modules.
- fixed modules govern the layout of the page.
- 1950/60 modernist designers (Rudner, Muller Brockmann etc.).
- can get creative, within sticking to the grid.
Hierarchy
- directing the reader to whats most important on the page.
- draw attention through size, colour, boldness, italic etc.
- way of determining which part is most important, how to direct the viewer to read the page (title, subheading, image etc.).
Study Task
Develop range of posters for film screening, working in pairs or alone.
Use photoshop to experiment with layers, final designs on black and white.
Need to print using photocopier, to produce A0 poster as a result (8n xA3, can organise however you want).
Produced A0 poster with portrait configurations of A3 sheets to create a long rectangular poster, similar to that of the obilisk (a key object during the film).
Text developed from a test poster, which used the text from a poster workshop, to inspire the boardering text, again simulating the obilisk's tall rectangular shape. The text is fragmented, to add more dimension to the piece.
The image on the inside was develped by a collage of images made during a poster workshop, it creates a rectangular shape that fits inside the rectangle, it also interferes with the text slightly which i like as it makes the piece look cohesive as a whole.
Produced A0 poster with portrait configurations of A3 sheets to create a long rectangular poster, similar to that of the obilisk (a key object during the film).
Text developed from a test poster, which used the text from a poster workshop, to inspire the boardering text, again simulating the obilisk's tall rectangular shape. The text is fragmented, to add more dimension to the piece.
The image on the inside was develped by a collage of images made during a poster workshop, it creates a rectangular shape that fits inside the rectangle, it also interferes with the text slightly which i like as it makes the piece look cohesive as a whole.
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