Wes Anderson - Context

1.375:1 ratio

Set self brief for context work: To design products that advertise a series of Wes Anderson film screenings at Hyde Park Picture House.

Ideas of What to make:

• Wristbands for events
• Posters
• Banners to have in foyer for advertising
• Postcards (logotype in corner

1.85: ratio

Thinking about how to make it all link, keep continuity within designs. Hyde Park is independent so has a small budget, ways to save money is printing only in black and white, then change paper stock to add colour to pieces.

Images, to make printing cost less don't print all of image. Use dots, or posterise to have black ink only (no grey areas).

Using the aspect ratios the films were in to provide a grid to work within. Looked at the ratio of film, and translated to the paper so the ratio of text to blank paper is the same as the aspect ratio of the film. Use this technique with wristbands to keep continuity within design ideas.  

2.35:1 ratio

Thinking of paper type, colours to represent the film, add more vibrance and has connotations to the films.

Film's chosen use the 3 aspect ratios - can infer other films from these designs if necessary. 

• Moonrise kingdom - yellow (1.85:1)
• The Grand Budapest Hotel - pink/purple (1.375:1)
• Isle of Dogs - red/grey (2.35:1)

1.375:1
Wristband - 1.8cm
Poster - 15.3 cm
1.85:1
Wristband - 1.35cm
Poster - 11.5cm
2.35:1
Wristband - 1.1cm
Poster - 9cm

Experimentation into image for posters, wanting to have the ink be as little as possible to looking into other ways to print and image without printing the full picture, but still being able to understand what it is.
Using threshold, only produces black and white, but doesn't look like part of the poster when used in context, looks like is a picture slapped onto the paper, not cohesive with the text.
Tested using halftone to remove some info from the image as well as ink, relate to the removal of info from type which is an interesting parallel. Tried using threshold effect afterwards but image becomes too much of a focus, rather than the text, and looses a little too much info, becoming difficult to understand.