Camden Town Research

Brief:

We’d love to see your original visuals that tie into the theme of ‘Fresh’, fitting to our brand, and that our customers will want to proudly display on their walls. Think fresh ideas, and fresh perspectives. Show us something we haven’t seen before! These simply need to be submitted as stand-alone images - suitable to be shown A3 portrait.

Camden Town's Artist Collaborations:

Ryan Chapman 





- Simple style and colour palette, how to take something more basic and develop into a concept.
- Colour palette links to the name of the beer, think about what colours link to the idea of fresh (try to steer away from fresh fruit and veggies maybe).


Alice Bowsher 







- The application of the illustrations being placed across the different materials is really strong.
- Having the illustrations remain playful, while presenting a adult topic.
- Type used is handwritten, so the main focus is on the illustrations.


Nathan Evans 



- A very type based representation.
- The type is extremely playful and used coloure associsated with camden town brewery.

What to do for own:

• Work with an illustrator 
• Develop a visual relating to the idea of fresh, but not something else other than fresh fruits. 
• A colour scheme relating either to fresh or to the brewer, how can I do both?