Camden Town - Type Animation Developments, Poster Developments

• Taking the design and animating with the final textures.
• Kat finished the collage for the print so need to translate to type as well as to poster.
• Waiting on Kat to complete bar collage for bottle label.
• Research bottle label sizes.

- Trying to get back into After Effects after not using it for a while.

- Forgot to change to motion so it was jumpy rather than a smooth motion.

- The black background is a result of having the transparent effect (allows it to be placed over other images/videos without a background).

- Needs improvements, try without the transitions, try speeding it up.

- Tested without the transitions between shapes, keeping along with the jumpy feel of Kumail's animation. 

- The jumpy motions looks better, it fits the aesthetic better.

- Could maybe be a bit quicker?

- This is the animation with transitions, but sped up a bit.

- The transitions really don't work when they're quicker, it doesn't stay on one section for long enough and ultimately looses any meaning.

- Final animation, the speed is at a good rate, not too quick or too slow (need to check with peers).

- The jumpy transitions work best.

- The colour palette and collage add a ready fresh, playful feel to the type. 

What to do now?

- Experiment with layout on beer mats, poster, advertisements and beer label.

- Develop a body text typeface, keeping with a similar aesthetic. 

- Test animations with Kumail's animation. 

- Combining the two animation.

- Not sure about how they work together, they're on different time frames - maybe contact Kumail about how to fix this.

- Thinking the person doesn't need to be collaged, it could be a chinagraph outline then with the glass in collage to bring attention to it?

- Need to talk to Kat to maybe take it further.

The stills of this were really nice too, could be applied to other elements potentially:

How could these be translated to other elements?
What does the poster need to say?
Why text?

• Looking very childish, need to be more refined. 
• Too much collage, maybe rethink the use of collage on the individuals and have outlines only for these with the collage text?
• Need to make sure it's clear it's about the beer, maybe have the beer in collage and the rest in an outline only - keeps the attention on the beer. 

• These are on the way to being the right thing.
• Definitely need to have the beer be in colour to bring attention to it. 
• Try to bring the aesthetic of it to a more mature level, think about the colour scheme as well as the illustrations.