- Main thing I've noticed during the project is how the statements about the imperial measurement system harvests a shocked reaction. This was made apparent in my crit as my classmates were baffled by how the imperial system came about.
- With this wanting to have the content be these statements about the imperial measurements system.
- Thinking about relating these measurements to Leeds (imperial leeds?), having it be somewhere that people can access, website, publication, animated film etc. - Needing to strip things back, start simple then build on it, don't over design whilst making sure things are justified.
Basis for the Imperial System:
- Fourteenth-century statutes recorded a yard (perhaps based originally on a rod or stick) of 3 feet, each foot containing 12 inches, each inch equaling the length of three barleycorns (employed merely as a learning device since the actual standard was the space between two marks on a yard bar).
- During the reign of King Edward II, in the early 14th century, the inch was defined as “three grains of barley, dry and round, placed end to end lengthwise.”
- At various times the inch has also been defined as the combined lengths of 12 poppyseeds.
Thinking of having these statements be presented to the audience in a plain matter of fact way, but need the design decisions to reflect the research.
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| Wanting to take these statements and develop them further into the outcome, having people think of them in a way that relates to their lives with the aim to have people realise the system is ridiculous. |
> Having the statements placed large and bold, wanting people to read them and nothing else, the text being the focus and then having secondary piece of text that puts the statement into more context.
> Having the text being related to leeds allows people to recognise the distances in a context that is known to them.
> The way this text is presented could be used as a method to demonstrate the history of the system going from the 14th century to present day looking into the development of type and type trends throughout the book?
> Another route could be to present the statements in a nonsensical way, again thinking back to public branding/paula scher.
History of Typography:
Under the impact of the national and regional styles of the scribes who worked with the alphabet, the letters—clear, simple, and somewhat broad by today’s standards—were gradually compressed laterally, until, by the 11th century, the curves had been converted to points and angles, and the body of the letter had been made thinner while the strokes of which it was composed had been made thicker. This was black letter.
By the 15th century it had completed its evolution into the formal, square-text Gothic letter.
To distinguish this type from the Gothic that was more “modern” in the 15th century, the Italians called it Antiqua. Known today as roman.
Timeline:
1490 Garamond
1735 Calson
1757 Baskerville
1780 Didot and Bodoni
1815 Slab Serif
1816 Sans Serif
1920 Frederic Goudy
1925 Bauhaus font
1931 Times new roman
1954 helvetica
1955 Hourier
1964 Digital grotesk
1996 Verdana and Georgia
> For project could typeset the more detailed text?
> Could use wooden typesetting for the statements?
Cans see that this will become repetitive very quickly for a publication/poster, if the information is being presented in a very binary way it will become boring and lose the impact.
How to combat this?
- Could be an animation, flicking between the type, it could be a digital thing presented on billboards or on a website?
- Need the layout to change, shouldn't be the same every time. Maybe the way it is presented is representative of something in real life (like on google maps), it could be a hijacked object?
- When researching the whole system is about scaling down or doubling or dividing into 12 etc. maybe this could be something to do with the type going from one statement to the next?
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- Very subtle alteration, not very noticeable.
- Maybe make an app that does this for you? But what would be the point?
- when scaling they jump very dramatically from one size to the other.
- type sized ranged from 1.5pt to 1236pt (this was the maximum illustrator could do but it would actually be over 190,000pt if scalled correctly).
- This could be something to develop more if it were to be animated?
Thinking about the idea that maths transcends language - does this relate to the project? Is this something that needs to be incorporated? Could maybe go against this statement and have it be all text, no numbers at all.
> Breaks the idea of numbers being able to transcend language.
> The lack of numbers really makes the reader understand the development of numbers, allows you to reflect and understand that they're just symbols that make it easier to read, especially for large numbers in the thousands.
Dom Crit
Significance of Numbers:
Make reference to maths through the production
- book = exercise book with dimensions and paperstock, squared paper (be subtle)
- play around with image as well
- think about the format, chalkboard, how do i want people to respond to the work?
- direct play to fit the decided format
Camden:
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