Significance of Numbers - Text Development and Reflections on Brief

• Developing rules within the typeface, thinking of the base 12 system (imperial) and base 10 (decimal) as well as scaling by 2.45.
• Have rules dictate different elements of the typeface, trying to make something more regulated than the photocopy scans.

Base 12 (Imperial) System:

Base 10 (Decimal) System:

- Using the base as a grid to develop the typeface (can only use 12 or 10 squares).

- Creates bizarre looking letterforms, interesting shapes having to be made to use up the space.

- When using the letters there isn't much of a noticeable difference between the two systems.

- The overall aesthetic isn't very strong, it needs to be developed further.

- Could these be scanned? Made into a more 'bonkers' typeface?

Trying to think about other ways of presenting this idea of the difference between the two systems, how could this be highlighted?
- weight
- size
- colour
- fill
- anatomy

Alteration to size. The first piece of text is 2.45 time smaller than the second piece of text (the size difference between inches and centimetres).

The weight is altered, the difference again is the same as between inches and centimetres (2.45).

Here thinking of altering specific parts of the anatomy of the typeface, again presenting the difference there is between the two systems.

Here he text is two different colours, one 24.5K and the other 100K, again showing the difference between the two systems.

Reflections:

- Feeling like they're flat, need more to them, think about the facts learnt within research, how could this influence the project, what were the key themes?
 > scaling
 > maths in relation to humans
 > symbols being used instead of numbers
 > adding and subtracting to make new numbers
 > history behind the numbers
How could these become part of the branding?
 > Scaling - to create a hierarchy, the size difference in previous test was a good way to develop a body text size and title size.
 > Maths in relation to humans - could be how the audience would interact with the exhibition through wayfinding,
 > Symbols being used instead of numbers - an old system could be redeveloped and used as the numbering for the exhibition. Individual pieces, for the different floors, etc.
 > Adding and subtracting to make new numbers - again within recreating an old number system, this would most likely adopt this method.
 > History behind the numbers - could show the progression throughout the exhibition?

What am I wanting to portray?
- the ridiculousness of the imperial system (compared to the decimal system)
What is the best way to do this?
- Needs to be so people can experience it for themselves, as well as there be a stark difference between the two.
Is exhibition branding the best way to go?
- Potentially if the way it is communicated is strong enough.
- Ask crit group this.