7/05/2020 submission @ 13:30-15:00
Opportunity to respond to creative concerns and interests.
Develop a body of research and develop a creative output in response to these.
Aims:
- To identify, explore and develop areas of practical, technical and conceptual research in order to produce a body of creative / professional relevant work.
- To develop specialist knowledge of individual design practices and independent approaches to the investigation of self determined solutions to design briefs.
- To develop a practical, theoretical and conceptual understanding of technical abilities and their effective application to individually identified design problems.
- o embed an awareness of the social, cultural, ethical and commercial roles of
graphic design and their relationship to an increasingly individual creative
practice.
- your role and responsibility as a design, more outward facing. - To develop professional level presentation/communication skills through the
selection and use of appropriate content and media.
- appropriate content, media to communicate to the audience.
Product, Range and Distribution:
Develop a product (event, installation, publication, poster,)
Range - the range of that product, what else needs to go with it
Distribution - how to get it out there.
- Examine graphic design outputs relating to social, political, ethical, creative change.
- Aim to increase your awareness of historical examples plus contemporary practice that is responsive to 21st Century issues.
- Be sure to note the interrelationships between medium,
message and distribution.
- understand the full process, interrogate it, what is appropriate to the audience as well as the subject.
Opportunities to reflect own ideologies, ambitions as a graphic designer.
Consider the role of the graphic designer in 21st century society/culture and their responsibility regarding social, political, and ethical change.
The issue can be anything you're interested in, doesn't have to be a social or political issue, could be a creative issue, or simply something you're interested in.
PART 1 - RESEARCH
Based on the introductory sessions develop a practical, visual
and contextual investigation of a specific subject (an issue).
You should aim to develop research from a range of primary
and secondary sources in order to fully explore the
opportunities for informed creative development.
Your research and development of this part of the brief
should be documented on your Studio Practice blog and will
be presented as part of your interim concept pitch.
- Need a range of primary and secondary research.
Presenting research from today to Thursday and Friday next week (5th & 6th of March), will be pitching to crit groups.
Label research OUGD505 Research
Research should be sustained throughout the project, not just this week.
PART 2 - RESPONDING TO RESEARCH
Devise and develop a body of practical work that both
distils your knowledge of an identified issue and
demonstrates your ability to tap into the market potential
for socially, politically and ethically-driven design.
This output should still work within the broader creative
and professional contexts of graphic design but could be
based around ideas of awareness or protest.
- This could be included in research, how does audience respond to different methods of distribution?
Potential Deliverable:
• Workshop/Event – promotional material
• Poster series / manifesto
• Materials relating to an issue-led campaign
• Publication / book / zine / printed matter
• Web / digital platform / video / moving image / animation
• Range of products / merchandise that communicate your
identified core message (placards, banners, set of badges, etc)
• Piece of real-world ephemera (a product, a new currency, etc)
• An installation, exhibition, social space, wayfinding / signage
Be ambitious, using spaces in Leeds, getting things out there.
Deliverables:
- Resolutions, products and outcomes appropriate to your selected brief. Poster – (Will confirm when we start Part 2)
- Digital Design boards that provide a condensed overview of your research, process and design decisions. (minimum 6)
- Posts to your Studio Practice blog (tagged OUGD505 Research & OUGD505) evidencing your research and your ability to effectively document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas creative practice.
- End of module evaluation – last blog post.
Learning outcomes:
5A7 Demonstrate an informed understanding of issues relating to media, communication,
audience and function through the delivery of solutions to identified design problems. 10%
- Research
- Considered the platform of communication, how is it communicated to the audience, functions, how it works?
5A8
Understand the potential and limitations of technologies and processes used in the
production of design for 2d, 3d and 4d distribution. 20%
- Understand = research
- How are you heard
- Potential limitations of the message
- What would work, what wouldn't, and why?
5B5
Analyse and critically evaluate the impact of social, cultural, technological and/or
ethical concerns on the development of solutions to problems relevant to individual
graphic design concerns. 20%
- Analyse your research.
- Have a justified awareness of how the result will impact the audience on the social concerns. Have this sustained through development.
- Have the topic inform the development of the work, let people know why.
5C6
Explore and apply a range of appropriate practical and conceptual approaches to self determined ideas, concepts, solutions/proposals in response to own identified
intentions and relevant practices. 20%
- The development
- A range = set of different things
- Ideas, concepts, solutions, proposals, need to be a range of these to show you know it is the most appropriate.
5C7
Produce technically competent and conceptually appropriate outcomes to identified
problems through the selection and application of technical design skills. 20%
- Production being important, needs to be to a refined standard.
- professionalism and technical skills.
5D5
Demonstrate the ability to plan and carry out a period of increasingly self-directed study
through the appropriate use of workshop areas, studio activities and project
management skills. 10%
- Time management, keeping things sustained.
Allow time to distribute the product.
- Won't fail if you don't distribute it, but it is a key aspect of the project and should be heavily considered.
TEMPLO - 9th March @ 1pm
Creativity for change
Because design shouldn't just look good, it should do good as well.
William Knight - Flags for the Forgotten
Metahaven
- Responding to contemporary methods of protest
- Wikileaks collaborations, kidding the self behind the information
Hort
- more playful approach
- personal projects look at capitalism
Johan Elmehag
- typeface based off of evolution of coastlines
Lucienne Roberts
- Graphic design and, graphic design for good, take an educational stance as well.
- Good books for examples of connecting graphics and a potential unrelated subject, look into this if struggling.
Low-tech Magazine
- Solar Powered Website, low energy website, really interesting, look into this for cop as well.
Tom Joyes - Talk and Workshop (uncertainmedia.com)
Talk on 24th March
Good Surface
- Sustainability, only print on offcuts of existing graphic design jobs.
- Based in Belgium
Surfaces Utiles
- Printed spin off.
The Rodina
- Design as performace, a participating piece of design. Prevents the audience from being passive.
- Think about interaction with work (is this true with publication)
Jack Wolf
- Digital work, looks at old and new technologies to investigate a contemporary experience.
- Works with VR, how much do we rely on tech to experience.
Don't get too involved in what it's going to be, allow the research to inform what it's going to be.
Really need to push the initial idea to get good conceptual content.
Make practical products if appropriate, and MAKE THEM.
Top Tips:
Make a time plan
This can be subject to change – respond to schedule shown.
Do not leave design boards until the last week!
Have the documents open and you can edit them as you go along. (Evidences time management) allowing you
to get the most out of the design process.
(Two weeks research – condense this onto your design boards….etc.)
Research
Range of research methods. Primary & Secondary.
Document EVERYTHING.
We can’t award marks if we don’t see the process.
Process of reflection is crucial in order to develop. Learning outcomes reference process & solution. Develop
an organic process of documentation…Work in sketchbooks but take photographs and upload onto blog/
summary at end of week…what works for you but must submit a blog.
Take risks
Development – allow time to take risks. Development = experimentation…plan time for experimentation.
• Reflect on previous modules (including level 4!) Skills/process obtained
should not be disregarded due to different learning outcomes.
• Building skills and building upon the skills gained.
• Experimentation – Take risks. Challenge.
• Production – visual quality. Refinement.
• Conceptual approach
• Time management
• Professionalism. Informed.
Think about a small issue that not a lot of people know or care about, and how to make it big.
Does it have to be a problem now?
Could be the result of a problem starting now?
What's going on? Does it need changing?
Research into:
Contextual – The issue/creative concern
Conceptual – Reflecting and analysing that research (ideas based off of research)
Practical – References, contemporary examples
Methods of distribution –Protest, activism
Definition, history, audience.
Needs to be a range of primary and secondary research.
No comments:
Post a Comment