Wednesday, 5 February 2020

Camden Town Brewery - Refinements


  • Got the labels and beer mat printed.
    - Didn't like the colours on the beer mats background for the promotional ones.
    - They felts flat and didn't relate to the colours on the cans.
  • Re-evaluated the colours and felt it would be better if they didn't have a flat coloured background but had the texture filling in the figures rather than the white.
    - Only had the textured character's for the group one and one of the positions. 
  • Changed the promotional materials to be stickers rather than the beer mats, people don't tend to use beer mats in their own house so stickers felt like a better alternative. 


- Stickers have can texture, strong relation to the bottle/can labels.
- The beer mats look better overall, the background colour is a simple off white colour, really like this.
- Final beer mat is the top left as well as the same but with a group pic too. 


- Final event poster, altered the text to be the funky movement layout. 

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