1. The first test looked rather jagged as the angles of the A and W didn't match up, played around with using serifs, and seeing the over all effect on the logo. The letter A became very lost within the shape due to the different angles, a strange TP looking image was there instead.
2. Next I altered the angle of the A to be more like that of the W, again experimenting and testing different variations within the letter forms, re-positioning and altering serifs to see the overall effect. Felt the height difference was more distracting from the letters, didn't add anything to the shapes, but when all the same height the A was completely lost.
Started to experiment with repetition of the logotype, as suggested by crit group, a very clear zig-zag shone through as the overall shape. This clearly linked to the zig-zag on Charlie Brown's jumper, however you couldn't see the letters A or W clearly. When trying to reintroduce the A into the shape, whilst having all letter forms on the same level, the idea of having a line through the WAW shape came about.3. The line clearly allows the A to come through as the crossbar is reintroduced. However, a key factor of the typeface is that the A doesn't have a crossbar (similar to that of Hyundai Azera logo), so next drew the line out longer, the line became more of a design feature than the crossbar of the A.
Having a continuous line makes more easy branding when putting into the context of a film festival, can have it running along lanyards, wristbands and any info sent to those attending.
4. Testing within negative space, and various weights of the line, see effect on appearance. Negative space provides a more dramatic impact, all detail can still be seen, but it much clearer with a heavier weight.What to do next?
- Test on paper - weight, colour, transparency etc.
- Test wrist band idea - see effect on paper chosen.
- Put into context of film festival - posters, adverts, banners etc.
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