Wes Anderson Typeface - Refinement

Response to crits

• Completely scrap the car idea, wasn't going anywhere wasn't recieved well in crit.
• The removal of cross bar has positive feedback, so play with this idea more
• Within logotype, what word/letters to use? Anderson is maybe too long, think about using initials from his name?
• The thin bones of Helvetica light work well, look in proportion to each other, and doesn't look like a complete copy since added serifs. 
• Think about line weight and opacity when developing logotype, could be used to clarify shapes more.

Refinement of Typeface

Decided to make upper and lower case letters as I want the typeface to be used for writing paragraphs as well as headings etc. Decided to remove small amounts of the letter to link back to the Azera ad, larger parts removed from the capital letter, as they're more recognisable even with more info missing. Lower case letters have fewer bits missing, if too many removed it starts to be too difficult to read. 

Decided to develop 2 different weights, very similar but a heavier weight might be easier for more people to read, particularly if used as negative space.