Tuesday, 5 February 2019

Music Impact on Breastfeeding + Initial Idea

Found certain songs can increase the amount of milk produced by a mother, or even help mothers milk to come in. Also increases the levels of Oxytocin released by the mother, also known as the 'happy hormone'. Oxytocin is released into the bloodstream as a hormone in response to stretching of the cervix and uterus during labour and with stimulation of the nipples from breastfeeding. This helps with birth, bonding with the baby, and milk production.
















Songs include:

  • Everybody hurts - REM
  • What a difference a day makes - Aretha Franklin
  • Bridge over troubled water - Simon and Garfunkel
  • Moon river - Danny Williams
  • Perfect day - Lou Reed
  • Pastoral symphony - Beethoven 
  • Concerto for flute and harp in D major - Mozart
  • Symphony No.5 - Beethoven 
  • Symphony No.7 - Haydn


  • Incorporate the formula of oxytocin into the poster, have it direct the text in the same way? 
  • Have the instruments be visualised on the poster:
    - could use the sheet music in the background of something.
    - have the text be incorporated within the music notes, or use the music notes to make a typeface.
    - have the Bs be replaced with a note, similar shape, linking to previous idea.
    - visualise the music, track movements of instruments?
  • Create a playlist for mothers to listen to to encourage successful breastfeeding, could be played in public places to make a friendly breastfeeding environment. Poster could be a way of advertising  the playlist, use existing media to produce the image.
Product:
The use of the music as a way to encourage breast milk to come in, tracing the direction of where the tip of the bows move during Beethoven 'Symphony No. 6' and could be included as an image within the poster. 






All 5 combined onto one sheet. 

The overall aesthetic was interesting as it have a very youthful appearance and a slightly quirky charm. The general ideas of breastfeeding wasn't able to be communicated as clearly throughout the image as (unless without some text explaining) the audience wouldn't be able to understand fully what the image meant. 
- Could be used for text and image (if included a brief description somewhere on the poster). 




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