Poster Research

London Ad Campaign Encouraging Firms to pay the London Living Wage

Creature has developed an advertising campaign for the City of London Corporation which place pressure on financial and professional services to pay the London Living Wage. The campaign apes the visual language of the stock market, with negative statements in red and positive in green as though rising and falling in value.

“Sometimes you have to speak someone’s language to make them understand,” Creature’s chief creative officer Stu Outhwaite-Noel tells It’s Nice That. “We decided to talk business to businesses, using visual cues from the stock market aesthetic and emotional messaging infused with business speak to get every business in the City to invest in what truly matters to their companies: their people.”  

Thinking of the application of the poster, what context could it be used in?

- text relating to the content of the poster (could use the same text as the NHS website).

- how will people receive the information? - positively or negatively? What impact you want the poster to have on the audience? (neutral or invasive).

How the content influenced the design - using professionals from those areas to influence design decisions, taking info and placing into the format. 

The digital presentation adds to the poster, how could this infiltrate into my own design?

Have an interactive element to it?

- with text and image could make a QR code to access information or articles about the incident?

- could be part of a series, span across more than just billboards. Have seep into the social media scene (if the work it quite provocative or though provoking).

Portas and Sainsbury's Ad Reminds Women that All Boobs Matter

Supermarket giant Sainsbury’s has worked with creative communications agency Portas to launch a new campaign aimed at combating what they consider “unrealistic views” of women’s bodies in contemporary advertising.

Provocative statement with softer imagery, the overall appearance is boobs without being too vulgar. Designed to be a wake up call, includes statistics from women which brings the issues to home more among women. The inclusion of stats makes the issue seem more 'real' and brings the seriousness back to an otherwise quite silly article. 

Text is bold and has a clear message which is effectively communicated to the audience. 

The campaign also includes people's love letters to their boobs - personal touch

love letter to boobs

Ways to bring more personal elements into the design, could include photos or other tactile elements to the design to make it more relateable, less distant.