Camden Town Brewery - Cloudwater Inspired Developments

- Took the shapes from Kat's illustration, thinking about how these could be used within the project.
- Feels as though it's gone too abstract, doesn't relate to the illustration or the type developed.
- Maybe try using the shapes made for the text?

 





















- Took these shapes from the type and overlaid them, think there needs to be more white space, this would link better to the print illustration.
- The space within the previous test with shapes works better, its less intense. How to this further?

- Tried with a more considered arrangement of the shapes within the presentation.
- Still not got it, getting closer it just needs to have a stronger link to the initial illustration.

DO MORE RESEARCH!

Beer Mats:

• Inspired by the stills from the animation, really like the layout of the first beer mat design. It has the message of the fresh from the type, but within the illustrations it's welcoming and friendly, approaches alcohol in a friendly way.
• The more simple ones demonstrate the sense of 'fresh moves' better than the first one. As this is the message maybe need to consider developing these further. 
• Could keep the poster simple like these, look into more poster design for beers - see what the industry is like. Fear with keeping it so simple it doesn't scream beer. 

- Feel as though these final developments show the most promise.
- Strike the right balance between being playful but appealing to the right audience.

How could this be translated to other elements too?