



- They have a consistency.
- Again shapes similar as cloudwater, but the outcome appears a lot more digital.
- Have more sort of characters introduced to the designs, think about how this has been done when looking at own work.
- The beer mats have a system as well, one that's similar to the posters. Text heavily set to the left.
- The posters are for events, not for a new beer flavour. havent seen any posters for a new beer, maybe don't need a poster, but need other products (eg beer mat, packaging, and label).

- Have the images span the packaging too, think about whether you want to do own packaging too, how this could work with the image and text, will there be much text?
- Do poster for brew event, looks like facebook header.
- Allows for experimentation with layout, but in a way that works for the formats, so not to be printed out but to be placed on events page on facebook or on instragram for example.
Applying to own work:
What to make:
- Event header
- Beer mat
- Beer label
- Packaging mock ups if have enough time.
How to go about this:
- Develop a layout, reassess the work you have already and how this could be used within the project.
Animation = placed on instagram/facebook/ad/billboard as promotional piece.
Type = applied to event header, beer mat and beer label
Illustrations = appplied to event header, beer mat and beer label
Think about the arrangement of the pieces.
What to make:
- Event header
- Beer mat
- Beer label
- Packaging mock ups if have enough time.
How to go about this:
- Develop a layout, reassess the work you have already and how this could be used within the project.
Animation = placed on instagram/facebook/ad/billboard as promotional piece.
Type = applied to event header, beer mat and beer label
Illustrations = appplied to event header, beer mat and beer label
Think about the arrangement of the pieces.
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