Type or Image to communicate your issue (or one of each).
- Have completed by 2:30 placed on the wall.
2 colours on white paper.
Think about the development of visual language.
It should become part of the project, it isn't an isolated task.
Posters will be placed on the poster drums around Leeds (only one or two).
- needs to demonstrate constant engagement with the task throughout the project.
- What words/images relate to the topic
- How can these be manipulated?
- What is your message?
- Collage, image manipulation
- Making relationships between two images
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Somaesthetics:
- an interdisciplinary field of inquiry aimed at promoting and integrating the theoretical, empirical and practical disciplines related to bodily perception, performance and presentation.
While pragmatist aesthetics, according to Shusterman, advocates for more active and creative engagement than traditional aesthetics, he believed it should also recognise that artistic, practical and political action requires humanity’s primary tool, the body, and that such action could be improved partly by improving this instrument.
As proposed, Shusterman’s project of somaesthetics would restore “the soma — the living, sentient, purposive body — as the indispensable medium for all perception".
Thinking about the fact that we are full of complex systems that are working all the type, however we don't know they're happening. Biologically yes, how to these manifest themselves?
How People Read a Newspaper Page:
- Photos attracted attention. ... Colour was a powerful tool that pulled the eye toward various parts of a page(.)
- Eyes followed a common pattern of navigation. The majority of readers entered all pages through the dominant photo or illustration, then travelled to the dominant headline, then to teasers and cutlines, and finally to text.
- Images were viewed more than text. Photos and artwork were looked at the most, followed by headlines and advertising, then briefs and cutlines. Text was read the least.
Eye tracking is a way of perceiving this clearly. People look at specific things first, it depends what's on the poster.
- Our eyes are naturally drawn to contrasting colours as well as larger, higher positioned objects
- Over time, completing the same visual movements again and again leads to muscle memory, particularly when all other competing factors are taken into consideration. Our eyes typically follow the previous saccade pattern.
- Images of human faces nearly always capture our attention and focus more than products, logos, or text.
- We still tend to take in and process information visually in an F-shaped pattern.
- Large, centred, to-the-point headlines make it easy to “get the gist” of your page without scrolling around looking for answers
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